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You want to be a change agent.
We can help you do that.


Get Yourself Certified

Rewriting our past, present & future

We support individuals to be their best in any area of their lives through coaching and therapeutic interventions.


Upgrade Your Certification

Redefining the way we learn coaching

We develop world-class professional coaches credentialed by international Coach Federation(ICF) and mentor coaches.


Get Mentor Coaching

Recreating the future of our organizations

We work with organisations to develop internal coaches, culture and team dynamics.

What is coaching?

Coaching is a creative and thought-provoking partnership to maximise the clients’ personal and professional potential. The role of the coach is to provide skilled presence to listen powerfully, create absolute clarity, structure the conversation, maintain unwavering focus on goals, inspire an action plan, and agree firm accountabilities to empower the client in accomplishing the goal. This is involves a process of deep discovery that is proven to be powerful in delivering meaningful and lifelong change.


Why learn to be a Coach?

  • Are you passionate about making a positive impact on others and yourself?

  • Do you have a desire to help others professionally?

  • Do you believe in the untapped potential of people?

  • Would you like to enhance your personal mastery, leadership, and communication skills? Are you seeking a portable, fulfilling, and rewarding career?

If you answered yes to any of these questions, coach training offers tremendous opportunities for you! If this resonates with you, we are looking forward to working with you. Our program is designed to ignite your journey and empower you to make a difference in the world!


Why is an ICF Credential important?

The International Coach Federation (ICF) is the leading global association for professional coaches with over 40,000 members in more than 125 countries, with responsibility of developing the profession, setting ethical standards, accrediting coaches and training providers.

  • 96% of organisations recognise a coaching credential to be essential or important.*

  • 80% of organisaitons recognise ICF as the leading and most recognised association for coaches.*

  • Be globally recognised and benefit from the lifelong support from ICF.

  • Gain more recognition and respect, both internally within your organisation and externally in the industry.

  • Be able to start your own business to generate greater freedom, wealth and fulfilment.

  • Have the key to unlock your own and others’ potential.

  • Grow as a person, parent, employee, leader or business owner.

*Source: 2009 ICF Global Coaching Client Study

The coaching industry is rapidly expanding and is considered one of the fastest-growing sectors worldwide. An impressive 94% of professionals in the industry believe that coaching will continue to thrive in the long run. In fact, the United States alone invests over $2.8 billion annually in corporate coaching.


Why choose us?

  • Learn Coaching Mastery: Benefit by learning from an ICF Master Certified Coach for top-level coaching skills from the start.

  • Personalised attention: Maximize development with personalized learning with small classes of 12 people or less.

  • Internationally Accredited: Our program holds accreditation from the gold-standard International Coaching Federation.

  • The Power of HAPPY™ System: Experience our empowering 5-Step system integrating coaching models, philosophy, and neuroscience.

  • Active Network and Coaching Opportunities: Join our network for paid or reciprocal coaching sessions.

  • Practical and Fun Learning: Gain immediate value through interactive and enjoyable programs.

Choose us for transformative learning, personalized attention, prestigious accreditation, a powerful coaching system, a supportive network, and enjoyable learning methods.

HAPPY    Certified Coach Training Program suitable for?


The HAPPY™ Certified Coach Training program is designed to equip individuals with the skills to become globally certified coaches and empower their own lives as well as the lives of others. Our structured 5-step HAPPY™ Coaching Program welcomes students from diverse backgrounds and countries across Asia and around the world. This includes:

  • HR professionals, managers, company directors, and senior leaders

  • Entrepreneurs seeking to integrate coaching as a valuable service in their businesses

  • Business and management consultants, as well as organizational leaders

  • Parents returning to work after childcare responsibilities

  • Educators, principals, counselors, and related professions

  • Retirees, community leaders, charity workers, missionaries, and church officials

  • Coaches looking to advance their skills

  • Individuals seeking enhanced communication skills for personal and professional growth

No matter your background or aspirations, our program offers a transformative learning experience for anyone eager to benefit from the power of coaching and cultivate their ability to facilitate growth.

Program Philosophy & Approach

The HAPPY™ Coaching System is a comprehensive and research-based approach that seamlessly integrates a wide range of wisdom and learning.

It is firmly rooted in robust research* conducted through interviews with hundreds of CEOs aimed at uncovering the fundamental elements of successful leadership change programs.

In addition to this invaluable research, the system incorporates cutting-edge neuroscience, the International Coaching Federation Core Competencies, and relevant principles from Neuro Linguistic Programming, Inner Child Integration Therapy, and the science of changing habits.


Program Philosophy & Approach

As you immerse yourself in the program, you will embark on a journey that beautifully weaves together timeless wisdom from ancient philosophies with contemporary insights from renowned thought leaders in personal development.

Moreover, the HAPPY™ System draws inspiration from the profound wisdom of luminaries like Einstein, whose contributions have greatly shaped our understanding of the world.

This harmonious integration of diverse perspectives and practices creates a powerful framework for nurturing personal and professional growth. It invites you to embark on a transformative journey where you can explore new possibilities and unlock true potential for yourself and others.


*Source What makes leadership-development programs successful | McKinsey

HAPPY    Certified Coach Training Program Overview

Our unique 5 Step HAPPY™ Certified Coach Training Program surpasses the requirements set by the International Coach Federation (ICF) in terms of hours, standards, and components for credentialing. We are proud to be awarded the prestigious recognition by the ICF as a Level 1 and Level 2 Accredited Coaching Education provider. Completing our Level 2 program qualifies you to apply for ACC or PCC credentials upon meeting other ICF credentialing requirements*. Alternatively, you can opt for the Level 1 Certification Program, which allows you to apply for ACC credentials upon fulfilling other ICF credentialing requirements*.


To apply for the ACC credential, you will need to accumulate 100 hours of coaching experience. For the PCC credential, 500 hours of coaching experience are required. We are committed to supporting you throughout this process. Additionally, as part of your credentialing application, you will need to complete an ICF Credentialing Exam online. Please note that the fees for the ICF credentialing application and exam are not included in our program and are paid directly to the ICF.


ICF Level 1 Certification

(95 Hours of Coach Specifc Training)

Fastest program for ACC credential consists of :

  • 65 live student contact hours including 10 hours of mentor coaching

  • 30 practice coaching hours

  • 4 modules

  • Performance evaluation exam

  • Practice for ICF CKA exam

SGD 5500

ICF Level 2 Certification

(155 Hours of Coach Specific Training)

Fastest program for ACC & PCC credentials consists of:

  • 125 live student contact hours including 10 hours of mentor coaching

  • 30 practice coaching hours

  • 8 modules

  • Performance evaluation exam

  • Practice for ICF CKA exam

SGD 8800

HAPPY   Certified Professional Coach Training Program Modules


Our unique 5 Step HAPPYTM Certified Coach Training Program is designed to meet and exceed all the ICF requirements for accreditation at Level 1 and Level 2. This status is only given when the program and the school passes the rigour and stringent standards that are required for this accreditation.  Our Level 1 Program includes Modules 1-4 and Level 2 includes Modules 1-8.  You can choose to start with Level 1 and upgrade to Level 2 when you wish to complete it.


            Module 1                  Foundation of Coaching

            Module 2                  Application of Coaching

            Module 3                  Power of Coaching

            Module 4                  Mentor Coaching Clinic 1


            Module 5                Context in Coaching

            Module 6                Coach Supervision Clinic 1

            Module 7                Corporate Coaching

            Module 8                Mentor Coaching Clinic 2


            Module 9                    Executive & Leadership Coaching

            Module 10                  Team, Business & Organisational Coaching

            Module 11                  Life, Family & Youth Coaching

Program Delivery

Our programs are designed to cater to a wide audience, offering both in-person sessions in Singapore and online sessions internationally in English. Whether you're based locally or abroad, our goal is to provide accessible and inclusive learning experiences. You don't need any prior knowledge or specific qualifications to participate in our program. It's open to all adults who are eager to learn and grow.


Our Course Leader


Our course leader, Avni Martin, is a Master Certified Coach (MCC) with the International Coaching Federation (ICF), served as a Global Director of ICF Coaching Education Board, and a recognized thought leader and speaker, with over 22 years of experience in leading change. With a degree from Imperial College, London, Avni is also an Inner Child Integration Therapist, NLP Master Practitioner, a mentor and trainer who develops world-class corporate coaches for leadership and teams internationally.

Avni brings extensive experience and energy to her training and is passionate about delivering unparalleled coach training to every single participant.

Avni has served as the Director of Research and a Board Member for ICF Singapore Chapter for 6 years where she led two pioneering projects to create awareness, excellence and advancement of the coaching profession in Asia and beyond.

Projects include developing the first-of-a-kind series of coaching video demonstrations that are published on ICF Singapore website and led pioneering research titled 2020 Study of Interventions for Organisational Development (OD) in South-East Asia, India and Hong Kong, working with 9 ICF Chapters, 3 prominent HR Associations and over 1300 organisational development consultants, people management professionals and senior business leaders across 9 countries.

Prior to her professional coaching career, Avni’s corporate career involved accelerating large-scale organizational change at NGA Human Resources, and managing leadership development programs at Vanto Group. Having developed the HAPPY™ Coaching System, Avni now works with leadership, teams and organisations, to rewrite their past perspectives, unlock present potential and deliver future possibilities.

Our Partnership Terms

In our partnership with you, we like you to take note of these:

  • Full payment upon registration. No refund for cancellation made after registration. However, fees paid can be transferred to future programs or a substitute may be allowed to replace the registered applicant.

  • A 30% forfeiture of the total fees will be deducted for cancellation with less than 7 working days’ notice, with the balance 70% to be used to pay for the next program.

  • The company reserves the rights to change the venue or date of program if deemed necessary.

  • A full refund will be made should the program be cancelled due to unforeseen circumstances.

What others say about working with us?


“I completed my Level 1 + Level 2 programs with Avni last year and I found it one of the deepest and most introspective learning journeys ever. When Avni’s extensive knowledge and experience on the field meet her empathy and patience, you’re in front of one of the best trainers and mentors you could dream of during your steady progress while shaping yourself into a professional coach. I’ve applied the key learnings of Avni’s program in my daily work as an executive and I could witness the improvement in the dialogue with my teams and direct reports. Whether you aim to profess as a coach or become a better leader in your organization, you’ll find Avni’s courses a fundamental stepping-stone of your journey.”

Manuel Sguazzi, Managing Director | Executive MBA | Certified ScrumMaster® | ICF Trained Coach


“I have participated in Avni's ACTP (Level 2) Bridging Programme. Avni is one of the best coaches I have ever come across, and her coaching mentoring a highly effective way of learning how to coach on a PCC level in the shortest amount of time. She will teach you how to be completely non-judgemental and provoke deep transformation with your clients. If you want to take your coaching skills to the next level, or get accreditation, I can warmly recommend you contact Avni.”

– Mette Johansson, Speaker, Trainer, Coach, Consultant | Empowering Leaders | Inclusion | Authenticity


“I was lucky to find Avni to teach me coaching! She's a fantastic coach, a great trainer and has in-depth knowledge of her subject. She works with you on your unique learning ability and challenges to help you make a better coach. Her strong fundamentals and values along with her personal touch, warmth and friendship made the coach training a great learning experience for me. Highly recommend her as a coach and for any coach training sessions!”

– Pooja Arora, ACC | Co-Founder, Redefine Wellness | Wellness Coach & Therapist | Wellness Trainer


“Avni is exceptionally committed to ensuring that she gives her utmost as a trainer. Her authenticity, humanity, and humility to learn from all, creates an incredible space of safety that invites deep sharing. Learning with Avni is as well thought-provoking because she honours the knowledge and experience that everyone in the room has to offer. All the necessary ingredients for a powerful learning journey.”

– Roslina Chai, ACC | Speaker | Innovation, Strategy, Presentation Alchemist | Coach


“Since I started my ACTP coach training journey with Avni, I've loved it. It's been deep and transformative, with very personalised attention as we learn in small groups. The depth of learning and materials in all modules is impressive, and I am excited to complete the Corporate Coaching module with Avni which covers executives, teams and organisational coaching. The reason for selecting Avni as my coach was that she was highly recommended by my colleagues and peers who also had used her for their coach training. It has proved to be a very good decision and I am looking forward to continuing my coaching journey with Avni since it not only makes me a better business leader but also a more aware father and husband.” 

Nick Johnson, ACC | Founder and MD of EGN Singapore

What do people say about us?


“Avni is a dedicated and passionate coach trainer who goes above and beyond with her training programmes to ensure all concerned are fully equipped to serve their clients better. She also provides peer to peer mentoring for those going through accreditation to add further value to her training methods. The training modules around Organisational and Team coaching were also beneficial. Avni has spent many years honing her craft and developing training material to ensure she keeps herself and clients up to date with thoughts and best practice of the coaching industry.”

– Lillian Latto, PCC | Managing Director, Matchfit Consult | Executive, Leadership & Organi- sational Coach


“Avni is a natural at coach training. Right throughout the training Avni had the ability to make us deeply introspect and grow, through practice coaching and feedback, and by holding up a mirror for us to be the best versions of ourselves. Avni's training sessions were highly engaging with a good mix of theory, discussions, practice and reflections. Our cohort interacted very well with each other and Avni was instrumental in ensuring each of us became clearer in addressing our developmental needs as coaches. Avni has helped me make the transition into thinking more deeply about my role as a coach and has inspired me in my coaching journey.”

– Nitya Rao-Parera, PCC | Executive & Career Development Coach | Facilitator | Trainer


“I am grateful to be trained by Avni to be an ICF ACC Coach. Avni's coaching training program is in depth, comprehensive and gives personalised attention. Her passion for training and developing coaches amazes me as she gives all that she has without ever holding anything back! I’m indeed inspired by Avni's excellent grasp of what coaching truly is hich ongoingly empowers me to reach newer heights as a coach. I would highly recommend Avni as a coach trainer and mentor coach. Thank you!”

– Anthonia Lim, Coach & Trainer


“It is my privilege to learn and grow as a person, therapist and facilitator to transform people at a deep level, as I completed my ACTP (Level 2) Coach Training Course with Avni Martin.


Avni is a brilliant coach, trainer, mentor and supervisor. Time and time again I observed the profound difference Avni made in her clients and students including myself.


Avni is a rare and special gem with knowledge, wisdom and skills to optimise personal success.”

– Elena Podrezo, ACC | Relationship & Energy Transformation Coach


The clarity, confidence and control that I have achieved for myself, both professionally and personally, with Avni’s training, coaching and mentoring is priceless. Avni has helped me become a better, a more effective version of myself and I am more in control of my life than ever before.  The benefit of working with Avni is clear to me as I have just come out of a traumatic life experience with not an ounce of impact on my social or professional life and I am able to make decisions with greater clarity, strength and conviction.

Avni goes out of the way to support and teach the right skills to each student that she works with. Learning was very interactive, providing a safe space for us to be ourselves and I’ve developed deep connections with others on our cohort as well as become a confident professional coach.  I’ve recommended Avni’s program to a number of friends who have also vouched for her to being an amazing coach, mentor and trainer.

– Manisha Khubchandani, Recruitment Project Manager APAC

What do people say about us?


“Avni has been an excellent mentor and coach to me. She is extremely knowledgeable and creates a safe space that allows the client to feel at ease to open up. She helped me break down the issues and dig deeper to get to the root of things helping me resolve them. It was an empowering experience and her style is one of great patience which make the client feel heard and also understood. Thank you Avni, I would surely recommend you to my friends and colleagues and actually I have already been doing that. Wish you all the best!”

– Ruchi Parekh, ACC | Keynote Speaker | Executive & Life Coach


“Avni is a very professional coach and committed mentor who gives 100% to whatever she decides to do. I worked with Avni to enhance my coaching skills which helped me sail through my ICF accreditation. I will choose Avni again next time I want to develop and update my coaching skills. Truly lucky to have found her as my mentor.”

– Shivi Graham, PCC | Celebrity Coach | Psychologist | Inner Transformation Facilitator


“I can highly recommend Avni's Accredited Coach Training Program. Avni is a masterful coach, and trainer and she has the unique ability to give feedback to peer coaching sessions that is concise, actionable and provided with so much positive energy that we all grew from session to session. As all the participants were already practising coaches, Avni flexibly adjusted the training to meet the needs of the group. She used training materials, lots of peer coaching sessions, a variety of exercises, reviewed the ICF Coaching Competencies at Master Certified Coach (MCC) level, and last but not least provided access to MCC coaching sessions, which provided invaluable opportunity for us to develop our coaching skills.

– Axel Johansson, ACC | Leadership, Performance & Intercultural Intelligence Coach| Consultant


“Having completed the Certified Coach Training Program course led by Avni Martin, I’m impressed with her ability to empower anyone to become an effective transformational professional coach, whatever career they are in. The course opened powerful new horizons and avenues for me to contribute to society, and Avni’s ongoing commitment to support this journey is unique and empowering. Avni is articulate and able to effectively guide the students through a structured program to deliver a cohesive learning experience. She is very encouraging and respectful of the various personalities of different coaches learning together, and imparts coaching skills to each in a very professional and personable way.


Avni delivers a deeply transformative and meaningful context to the profession in this coach training program.”

– Bernadette Cenzon, PCC | Coach | Facilitator | Speaker | Director of Trade Asia Solutions Pte Ltd


“If you are looking for an accredited coaching training program, I highly recommend Avni. 

Her knowledge and experience meet her patience and empathy, she truly focuses on her students’ development in a unique caring way.


I can fully understand now why she was the most recommended program in Singapore when I was searching for training options."

Gemma Godoy, Human Resources | ICF & ICT Coach | Women Enabler

What do people say about us?


I would highly recommend Avni's coaching and coach training program as she is able to and committed to helping people learn and develop in the most efficient way I've personally experienced. I particularly loved how Avni was able to personalise the learning experience for each participant in the group, despite the fact that each one of us came with varied experiences and backgrounds. I received comprehensive feedback on my coaching skills and she has enriched my knowledge and skills in coaching. Thank you Avni for your dedication and support to your students. If you want to create personal breakthroughs or learn to be a proficient coach, then working with Avni is a perfect choice.

Viviana Widjaja, ICF Professional Certified Coach (PCC) Holistic Business Coach | Work-Life Balance Coach


“The ICF Certified Associate Coach training provided by Avni has met my expectations both at the professional and personal level.


The series of program were conducted in small groups within a cosy and safe environment which provided ample opportunities to apply my skills through peer coaching and encouraged a deeper level of sharing amongst the participants. Following the graduation, it is not just another professional certification acquired but the invaluable friendship I have developed with my fellow course mates as well as Avni.


Avni's loving, personable and generous nature are her key differentiators. In my opinion, her dedication towards developing Professional Coaches, well-blended with a high level of drive and visionary outlook will soon take her to the next level of achievement.”

– Rachel Lee, ACC | Senior Regional HR Director, Far East Asia Pacific at T.D. Williamson Pte Ltd


“Avni Martin is an exceptionally perceptive coach & trainer. Avni is wise, compassionate and focused on results.


I have deeply benefited from using her services, both one-to-one and in group coaching sessions.


I would recommend anyone to use her services if they wish to create breakthroughs and go past their limits in life.”

– Carmen Lucas, Health & Wellness Coach


“When I decided to go for ICF training & certification, I couldn’t think of anyone better than Avni not only because I knew her but also because she came highly recommended by many. When you meet Avni, you are instantly taken by her warmth, beautiful personality, genuine interest in helping & supporting you. I recently completed my ICF coach training by Avni & was blown away by the in-depth learning & self-discovery. I’ve grown personally & professionally under her guidance. My ICF journey with her has been immensely enriching. What sets Avni apart is that her mentoring & support extends beyond the training hours. She is always there to help, encourage & support you in your coaching and life journey. Her feedback, encouragement & motivation has helped me to go beyond my self-doubts & work towards my goal. She is not only an incredible coach & mentor but also a gem of a person. I highly recommend her to anyone who wants to be a professionally trained coach & is looking to make a real change in their lives."

Neha Dutt, ICF ACC Coach | Mindset & Transformation Coach | Ex- HR Professional


“Choosing to join Avni’s ICF Accredited Coach Training Program is a decision I would recommend to others without hesitation.  


As a HR Leader, her Executive Coaching Modules helped me to be an effective coach practitioner within my company.  I’m grateful for her open-door policy to provide ongoing learning support! She is highly passionate and skilled to develop the best in us as coaches and leaders!”

– Christina Lim, Educate Yourselves | Head, HR & Communications

What do people say about us?


The course has exceeded my expectation in every possible way. It certainly has left a lasting impact on my personal and professional development. Avni has been an inspiring coach I love how she would ask us to take note of the MCC requirements since day 1! It might not make a lot of sense in the beginning but after I have completed 100 hours of practical, it appears clearly it helps me to develop my own coaching style to reach the next level before I even notice it myself! I would highly recommend this coaching training course to anyone who is looking to develop their coaching skills and get accredited. Thank you Avni for being such a great teacher along the way.

Karen Koh, Life Coach


My search for an all-inclusive ICF-accredited coach training program led me to work with Avni, and we undertook a 9-month self-discovery journey that was deeply immersive and introspective.


Avni has been instrumental in helping me to become the coach I am today. Not only the program delivers great content, she is also a fabulous trainer who cares about her students and their progression. She prepared the class well for the CKA exam and accreditation.


I am most grateful for Avni’s guidance and friendship. I’d be happy to recommend Avni to anyone who is looking for a coach training program.

Dane Tang, Executive Coach & Mentor | Sustainability Consultant | Life Strategist | Speaker


I was lucky to connect with Avni when I was looking for an expert I could trust to take me through my journey to become an effective coach that is recognized internationally. With so many institutes and trainers around, I felt overwhelmed with choices. I couldn't have asked for a better coach, trainer, and mentor all in one. I highly recommend Avni to anyone looking for all one-on-one guidance and support in their coaching journey. She is very personalized, responds on time, and creates an environment where one is encouraged to ask questions and grow in their coaching journey. She is amazing at building a personal yet professional relationship with you, and I am looking forward to my Level 2 with her in the coming months.

Priyanka Tiku Gupta, Executive & Entrepreneurial Coach


I highly recommend Avni for the ICF-accredited Coach Training Program she offers. Avni has been a great support throughout my coaching journey. Avni has been very empathetic with the students and has ensured that we students develop new skills in every session of hers and practice the same. She is very understanding and genuinely wants to help people. Avni has a great attitude toward life which rubs off on you!

Kamalashree Gangadhara Bhat,  Senior,  Human Resource Professional


“Completing Level 1 Program with Avni has transformed my personal and professional growth. Avni surpassed my expectations as a coach, trainer, and mentor. The acquired coaching skills have enhanced my legal practice and education, allowing me to effectively address people's needs and guide them towards greater awareness and resolution of challenges.


Avni's dedication as a mentor coach is remarkable. Her personalized support in marketing, workshop design, and professional enrichment has been invaluable. Through discussions and mentoring sessions with Avni, my coaching experiences have deepened, accelerating my learning and strengthening my commitment to empowering others.

These coaching skills have also fostered deeper connections with my husband, teenage son, and adult son. The impact of effective communication within the family is significant, and I am delighted to share that this program with Avni has greatly enriched my relationships.”

– Simone Lai, PCC | Internal Coach, Teacher & Founder of PAFED Pte Ltd

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